Founding
El Sallab Group began operations in 1912, and with over 100 years of experience in the market are market leaders in the ceramics tile trade. The group first became a household name during the mid-80s when Mr. Mostafa El Sallab revolutionized the entire industry with his ideas and vision.
Mr. Mostafa El Sallab
Mosafa El Sallab is an influential Egyptian businessman highly regarded in the field of ceramics. He is the founder and pioneer in the Ceramics industry, he dealt with ceramics, porcelain, and other building materials. His business contributions have played a significant role in modernizing and innovating the ceramic and building materials industry in Egypt and surrounding regions.
Alongside his unique vision for showcasing ceramics, Mostafa El Sallab also led a ceramics manufacturing revolution. Foreseeing the trends that would develop due to evolving customer needs, Mr. Mostafa El Sallab recognized that development was required in the ceramics manufacturing industry, in particular realizing that advancements in quality, innovation and variety were necessary, and so began manufacturing his own ceramics products that would both enhance the local and regional products available in the market and that would also be able to compete in the global market.
He has established several branches and showrooms across Egypt, making high-quality building materials accessible, his businesses are known for their quality and innovation, helping to set a high standard within the industry.
Mission
Every day, we provide our customers an easy, enjoyable shopping experience while providing the highest quality, most innovative and greatest variety ceramics and porcelain products in the market.
Everyday
WE ARE CONSISTENT
WE ARE RELIABLE
WE ARE COMMITTED
Provide Our Customers
We put the needs and interests of our customers at the heart of our decisions.
We seek to provide products that anticipate our customers’ needs and desires.
We deliver superior customer service and shopping experiences.
We seek to constantly find new, innovative ways to improve the products we offer.
We constantly look to expand the portfolio of product brands and lines on offer.
Vision
To continuously drive the evolution and progress of the ceramics and porcelain industry and now the Home Furnishing industry in Egypt.
Values
1. INNOVATION
We constantly seek the new, the innovative and the unique in ceramics and porcelain products, and believe that the only way to stay ahead of the market is through empowering positive change and encouraging fresh thinking.
2. LEADERSHIP
We believe that we are the leaders in the market in what we do and intend to remain as such, and seek to partner with only the leading brands in the ceramics and porcelain industry, both local and imported.
3. QUALITY
We provide unparalleled quality and excellence in all our actions, ensuring that we offer the highest standard products, implement superior levels of service, know our products well and constantly maintain a positive approach.
4. RESPECT
We maintain the attitude that treating customers with respect is one of the cornerstones of our company, and that it is only through honesty, transparency, positivity, and a “Can do” attitude that we will provide our customers with the service they deserve.
A NEW ERA
which is why we, at Mostafa El Sallab Group have decided that it’s a necessary step for us to to undertake a new venture for our loyal clients that have trusted us over the years, to always be innovative and leading in the market, to undergo yet another step in exploring the market and offering our clients (almost) everything they need.
We are working on always providing our clients an unparalleled shopping experince by providing the finest quality products from different sources, with a personalized twist, which would therefore ensure our customer feels valued and well taken care of.
We are commited to upholding the highest standards of quality and exclusivity, with a sophistacted shopping experience.